Thursday, June 16

tom ford knows sex appeal





I am studying for my Visual Culture exam at the moment and was researching some of my favourite clothing/fashion ads. Tom Ford came to mind immediately. If you browse through his campaigns his use of nudity to sell is explicit and also fantastic.

Featured above are my a few of my favourite photos from Tom Ford's eye wear campaigns. The signifiers are simple, as are the denotations, as are the connotations. We are a dangerously fast paced world- if anything is too complex we will grow bored and utter "poo poo".

The young woman is model Freja Beha Erichsen and the young man is the much adored Nicholas Hoult (from 'Skins' and 'A Single Man' etc). Hoult (especially in the last image) seems very much like a young Tom Ford. I just love Ford's eye for colours (yellow, blue, black) here because they are slightly off mainstream elegance. As academic Raymond Williams states, "we do not buy an object but social respect...beauty...success". These ads are not about the eye wear itself but what purchasing these Tom Ford brand eye wear means for us. It is a search for obtaining a real object that embodies our ideological "webs of significance" (Clifford Geertz). Once purchased we have the hope that we will be the envy of others however, all this is FALSE, FALSE, FALSE as you cannot BUY social class . Advertising is a "magic system" built on "myth"...unfortunately.

The connotations of youthful elegance and sex appeal that many of us will find in these ads reveal society's generalised ideals and wants. Many smaller signs within the ad create the one global signified. It's pretty fantastic how much these images tell us. Yet, at the same time, does this mean we are a highly superficial society, focused on looks and money and youth?

Ha. Tom Ford knows it, you know it and I know it.

xx
Lou


1 comment:

  1. I hear the same story all the time, and you've probably heard it too:

    A woman who is sexually repressed and disinterested in her man, with a long list of things she won't do in bed or that she thinks are "gross"... ends up cheating or finds herself dating a new guy, and suddenly she is insatiable and enthusiastically doing EVERYTHING she used to swear she would never do!

    And it happens in reverse too. A woman who used to be sexually WILD settles down with the man she thinks is "husband material" and loses all interest in sex-- and even believes that it's just natural and normal for her stage of life.

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    Watch out! She turns into a wild animal of lust and desire!

    Sex coach and author Alex Allman calls it "The Playmate Switch," because when it's flipped ON, it triggers a woman's sexual side as well as her more playful, mischievous, flirty, and fun side.

    What switches it on?

    YOU.

    Novelty (a new guy she hasn't been with before), danger, forbidden romance, fun flirting... all of these things can easily flip it on temporarily...

    But the reliable, biological, and long-term control over her Playmate Switch has to do with YOUR male behaviors-- behaviors that many men either repress or simply lose touch with over time.

    Allman insists that this stuff is simple and natural, but it takes a level of sexual confidence and a willingness to actually try.

    He's trained dozens of men to quickly overcome their anxieties around this issue, and to almost instantly start getting the kind of natural attraction and fun, sexy attention that they thought was only a fantasy.

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    And one more thing that Alex Allman wants to make sure that you know, because he says so many men get this backwards:

    Women are ON YOUR SIDE when it comes to flipping their Playmate Switch!

    They love it, it's natural, fun, sexy, and beautiful for them to have those feelings and emotions around you. They are rooting for you to figure this out!

    Some men, especially men who have repressed this side of themselves for a long time and have suffered at the hands of women rejecting them because of it, find that fact hard to believe.

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    ReplyDelete

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